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Here are 5 simple marketing ideas for Real Estate Agents:
Snail Mail Marketing Ideas…
As an Agent you probably have a particular area that you cover. Your goal should be to saturate that area any way you can. Letters, Postcards, Flyers, these are work really well. Here are a few tips for a snail mail campaign.
1) – Always use a photo of your face. You are the product; people need to recognize you when they see you.
2) – Use a tagline. Your face plus a tag line will indoctrinate people to think of your tagline when they see you and think of your face when they hear your tagline. (ie: “Mia Sells Miami”, “Houston’s Premier Real Estate Pro”, “Luxury Real Estate: Redefined”, “A Smart Move” , “Love Where You Live”… etc..
3) – Get Creative with your mailers. Try sending out mailers that YOU would open. Things like shiny padded aluminum envelopes and envelopes written in crayon. These types of letters are intriguing. The goal is to get your mail opened, yes 90% will be thrown out, but if they open it and see your face then your marketing worked.
4) – Send out mailers with a call to action. Don’t just write letters about what you do or your services, give your potential clients a call to action. Send them to a webpage or a video you’ve made. Write a silly riddle and have them text of message you the answer for a free home evaluation. Don’t be afraid to ask them to do something, people like to engage in things.
5) – Give away some goodies. If you have the budget, place something in the mailers. Make sure it’s something that nobody would throw away, like a pen of a pad with your info. I also like using odd shaped items that make the envelope feel strange, so people’s curiosity force them to find out what it is. Things like a potato chip bag holder
What are some of creative ideas you use in your marketing?
The Ligon Group of Companies: The Ligon Brothers.
Michael Ligon aka “The Fixer” and David Ligon aka “Mr. Real Estate” are collectively known as the Ligon Brothers. The Ligon Brothers are Award-Winning Coaches, Real Estate Investors, Consultants, Authors and Wealth Creation Specialists. They developed and created LYNK Real Estate Systems, LYNK Wholesaling; The Real Estate Connector Method and The MLS Digital Flipping Method, each being a unique method for investing in real estate.
Since the birth of their Investment Firm “The Ligon Group” the Ligon Brothers have flipped over 1,000+ properties and they’ve been involved in well over 2,500 real estate transactions. Their extensive experience in real-estate and house flipping has made them the go to guys for consulting on a variety of home improvement and house remodeling television series and documentaries.
They also created a one of a kind online virtual learning center for Real Estate Investor training called LigonU. LigonU was created to provide a platform for up-and-coming entrepreneurs and investors to learn how to properly invest in real estate. The Ligon U format is 100% online and can be accessed from anywhere digitally. The distance learning center offers modulated online courses and programs for Wealth Creation and Real Estate Investing.
Michael & David Ligon are also published authors, their book include; LYNK Wholesaling; The Real Estate Connector Method” and “Wolf Secrets; a Guide to master Any Negotiation n Any Industry”. As Authorities in their respective fields the Ligon Brothers are sought after advisors to several media outlets, celebrated members of the Forbes™ Business Council and Expert contributors to Entrepreneur Magazine™.
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