Author: The Ligon Group / Ligon Brothers

The Ligon Group of Companies: The Ligon Brothers. Michael Ligon aka “The Fixer” and David Ligon aka “Mr. Real Estate” are collectively known as the Ligon Brothers. The Ligon Brothers are Award-Winning Coaches, Real Estate Investors, Consultants, Authors and Wealth Creation Specialists. They developed and created LYNK Real Estate Systems, LYNK Wholesaling; The Real Estate Connector Method and The MLS Digital Flipping Method, each being a unique method for investing in real estate. Since the birth of their Investment Firm “The Ligon Group” the Ligon Brothers have flipped over 1,000+ properties and they’ve been involved in well over 2,500 real estate transactions. Their extensive experience in real-estate and house flipping has made them the go to guys for consulting on a variety of home improvement and house remodeling television series and documentaries. They also created a one of a kind online virtual learning center for Real Estate Investor training called LigonU. LigonU was created to provide a platform for up-and-coming entrepreneurs and investors to learn how to properly invest in real estate. The Ligon U format is 100% online and can be accessed from anywhere digitally. The distance learning center offers modulated online courses and programs for Wealth Creation and Real Estate Investing. Michael & David Ligon are also published authors, their book include; LYNK Wholesaling; The Real Estate Connector Method” and “Wolf Secrets; a Guide to master Any Negotiation n Any Industry”. As Authorities in their respective fields the Ligon Brothers are sought after advisors to several media outlets, celebrated members of the Forbes™ Business Council and Expert contributors to Entrepreneur Magazine™.

Here are 5 simple marketing ideas for Real Estate Agents:

Snail Mail Marketing Ideas…

As an Agent you probably have a particular area that you cover. Your goal should be to saturate that area any way you can. Letters, Postcards, Flyers, these are work really well. Here are a few tips for a snail mail campaign.


1) – Always use a photo of your face. You are the product; people need to recognize you when they see you.


2) – Use a tagline. Your face plus a tag line will indoctrinate people to think of your tagline when they see you and think of your face when they hear your tagline. (ie: “Mia Sells Miami”, “Houston’s Premier Real Estate Pro”, “Luxury Real Estate: Redefined”, “A Smart Move” , “Love Where You Live”… etc..


3) – Get Creative with your mailers. Try sending out mailers that YOU would open. Things like shiny padded aluminum envelopes and envelopes written in crayon. These types of letters are intriguing. The goal is to get your mail opened, yes 90% will be thrown out, but if they open it and see your face then your marketing worked.


4) – Send out mailers with a call to action. Don’t just write letters about what you do or your services, give your potential clients a call to action. Send them to a webpage or a video you’ve made. Write a silly riddle and have them text of message you the answer for a free home evaluation. Don’t be afraid to ask them to do something, people like to engage in things.


5) – Give away some goodies. If you have the budget, place something in the mailers. Make sure it’s something that nobody would throw away, like a pen of a pad with your info. I also like using odd shaped items that make the envelope feel strange, so people’s curiosity force them to find out what it is. Things like a potato chip bag holder

What are some of creative ideas you use in your marketing?

3 Creative Real Estate Investing Strategies for Any Level Investor

Creative Investing Ideas…

Years ago when you thought about real estate investing two styles of investing came to mind. Remodeling old outdated homes and flipping them for profit and investing in rental properties for residual income. Fast forward 10 years and now there are numerous new and creative ways for you to either begin your investing career or expand an already successful investment business.

Here are 3 creative real estate investing strategies (in no particular order of importance)

House Hacking

House hacking is an investment strategy that allows the investors to live in their own property rent free. For this type of investment, you’ll need to find a multi-family property consisting of two or more units. Duplexes, tri-plexes, quad-plexes, condos and apartments are all examples of multifamily properties that you can house hack. The goal with house hacking is to acquire the property at a costs low enough so that the income from the additional unit(s) cover the mortgage payment for the entire property. When this is done property, you as the owner can live in one of the units rent free.

Room for Rent

The main goal for any investor is cash flow. Cash flow is the driving force for every investment deal. If you don’t have any capital to go out and buy an income producing rental property there are other options. One of those options is another creative strategy called “room for rent”. Some new investors start off by renting a room in the house they already own. This allows them to create an additional stream of income and that new income can be put toward new investment opportunities.

Seller Financing

When a person hears the words real estate investing, they often think about banks, loans, appraisals and good credit. The truth is most investors don’t start out with purchasing a property with a traditional bank loan. They start out with a creative investment strategy that fits their current personal or financial situation. One good way to bypass the need for bank approvals is seller financing deals. These deals are a little harder to find, but they are out there. Seller financing means that the seller (property owner) let’s you make payments to them directly for the purchase of their property. There are numerous benefits to this type of arrangement. Since you are dealing directly with the decision maker, you can create terms and conditions that you both agree with for the purchase. One thing to make sure of with seller financing is that the seller owns the property outright and there are no outstanding loans or mortgages on the property.

What are some other creative investment strategies that you know of or use in your business?

Update an old Home or Sell As-Is?

Whether you’re a rehabber, wholesaler, cash home buyer or just a homeowner looking to fix up their house, taking on a remodeling job can be difficult. As Cash Home Buyers, we’ve been updating and remodeling homes for over 15 years. Over the years we’ve seen just about everything from easy “patch and paint” rehabs to complete “tear downs”.

If you’re a homeowner and you own an old outdated property, you may be thinking about remodeling it before your sell it. I’d think twice before wasting your money on fixing and updating a home just to place it on the market and hope for a sale. The professionals at Ligon Cash Home Buyers are experienced and specialize in updating and rehabbing outdated and damaged homes. We have a team of professionals that can handle any unforeseen issue we’re faced with. However as a homeowner once you begin opening walls and exposing issues your chance of selling the home without a full rehab quickly declines.

Buyers don’t want a home that they have immediately work on, and rehabbers prefer to start their own rehab, not take on another persons headache. So if you’re not an experienced rehabber I’d recommend you Sell the home As-Is to a Cash Home Buyer.

Some of the issues you may encounter are:

  • Permit issues
  • Electrical issues and code violations
  • Plumbing issues and code violations
  • Foundation issues and structural concerns
  • Old and outdated construction that needs to be brought up to code

That’s just to name a few. Once you add in the repair costs, Realtor commissions and hold time, you can walk away with a lot less than selling the home now as-is.

Here’s a recent home we bought As-Is and remodeled.

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This home had several unforeseen issues that would have been a real problem for an inexperienced homeowner. However for the professionals at Ligon Cash Home Buyers it was just another day at the office. We’re very good at our job and we love what we do!

If you need to Sell Your Home Fast, give us call. We Buy Houses in:

  • South Florida: Miami-Dade, Broward and Palm Beach Counties
  • (954) 558-5015 Local Florida Office
  • West Tennessee: Shelby County and surrounding areas.
  • (901) 609-4669 Local Tennessee Office

Ligon Cash Home Buyers, We Buy Houses!

We are Local Cash Home Buyers

Welcome to Ligon Cash Home Buyers.

If you need to Sell your house fast, then you’ve come to the right place. We buy houses for Cash, As-Is in there current condition. No need to waste money on repairs simply give us a call for a Fast Free Cash Offer Today! (855) 733-2897

Where do we buy houses?

  • South Florida: Dade,Broward and Palm Beach County
  • Tennessee: Shelby County & Surrounding areas

We are a Local Family Owned Business and we can Help you with any Real Estate related issue you may have! The Ligon Brothers have been assisting homeowners just like you since 2001!

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David and Michael Ligon are Real Estate Specialists here to Help you!

  • (954) 558-5015 Local Florida Office
  • (901) 609-4669 Local Tennessee Office

We Buy Houses for Cash!

Get a Cash Offer to Sell Your Home Today!